Michelle Rowland Urges Stricter Measures in Gambling Advertising


The landscape of gambling advertising is under scrutiny as concerns about its impact continue to rise. Michelle Rowland, the communications minister, has highlighted the inadequacy of the current state of affairs and called for stronger regulations.

Independent MP Zoe Daniel and select members of the Labor Party have joined the push for a complete ban on gambling ads.

This article will delve into this pressing issue and explore the need for change in the gambling advertising space.

Growing Concerns and the Call for Reform

Zoe Daniel recently presented a private member’s bill in parliament, advocating for an outright ban on gambling advertisements across multiple platforms.

She emphasized the necessity of taking concrete actions rather than merely expressing discontent.

Labor MP Mike Freelander also supported Daniel’s bill, expressing concerns about gambling ads’ insidious and harmful nature, particularly among young adults and children.

Freelander emphasized the importance of implementing stricter regulations to address the negative impact of the gambling industry.

The Government’s Stance and Pace of Reform

While Prime Minister Anthony Albanese has publicly expressed his aversion to gambling advertising, the government is awaiting the results of a parliamentary inquiry into online gambling and its effects on children before introducing its reform.

As the communications minister, Michelle Rowland acknowledges the significant concerns within the community regarding gambling ads.

She stresses the need for comprehensive, evidence-based reforms that cover various advertising channels, including broadcast, social media, and branding.

Rowland also highlights the Labor Party’s commitment to minimizing the harms associated with online gambling during their time in opposition and government.

The Importance of Minimizing Harm

Several Labor Party members, including Carina Garland and Graham Perrett, have expressed their support for reform.

Garland notes that her constituents frequently raise concerns about the accessibility of gambling, especially among younger individuals.

She has confidence in Rowland’s approach, which aims to minimize harm and ensure consistency across different platforms.

Perrett, who has witnessed an abundance of gambling ads while watching sports with his children, believes gambling creates an unsafe environment for families when it overshadows the sporting event itself.

Challenges and Opposition

Although banning gambling ads resonates with voters, television broadcasters have voiced concerns about potential financial implications and the impact on free-to-air sports coverage.

Despite these challenges, Daniel’s bill received support from fellow independent MPs who emphasized the negative effects of gambling ads on vulnerable individuals and drew comparisons to the strategies employed by the tobacco industry.


Michelle Rowland’s warning highlights the urgent need for stronger regulations on gambling advertising.

With significant community concerns, it is clear that the current status quo is no longer acceptable.

Calls for a gambling ad ban have gained momentum, with the Labor Party and independent MPs advocating for change.

As the government awaits the findings of the parliamentary inquiry, the focus remains on implementing evidence-based reforms that cover various advertising channels.

The ultimate objective is to minimize the harms associated with gambling and safeguard vulnerable individuals, particularly young adults and children, from its detrimental effects.